PESCHER, Christian; TELLIS, Gerard J. Diffusion of innovations: a theory of reverse diffusion. Diffusion Fundamentals, [S. l.], v. 32, 2019. DOI: 10.62721/diffusion-fundamentals.32.1058. Disponível em: https://diffusion.journals.qucosa.de/diffusion/article/view/1058. Acesso em: 4 apr. 2025.