Diffusion of innovations

a theory of reverse diffusion

Authors

  • Christian Pescher
  • Gerard J. Tellis

DOI:

https://doi.org/10.62721/diffusion-fundamentals.32.1058

Keywords:

diffusion, reverse diffusion

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Published

2019-10-01

How to Cite

Pescher, C., & Tellis, G. J. (2019). Diffusion of innovations: a theory of reverse diffusion. Diffusion Fundamentals, 32. https://doi.org/10.62721/diffusion-fundamentals.32.1058

Issue

Vol. 32 (2019): Special Issue "Diffusion Fundamentals VIII"

Section

Extended Abstracts

URN

http://nbn-resolving.org/urn:nbn:de:bsz:15-qucosa2-378507

License

Copyright (c) 2019 The author(s)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.